

What is the Hedgehog Concept?
Our Hedgehog Concept for business is best illustrated as the intersection of three circles and it's more than just a strategy, it's really an understanding about what it takes to be a successful company in the long term.
In simple terms these are:
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Identify what makes you great
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Embrace your passion
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Understand what drives your economic engine
Successful companies set their goals and strategies based on empathic relationships with their clients, as a complete understanding of their needs is the key to developing long-term partnerships and the sustainable growth that come with them.

Our Mission
We aspire to be a company who implicitly understand our clients' needs and focus all our efforts on delivering world-class solutions to their problems.
What we're best in the world at:
We believe we have developed the best club management software on the globe.
Our passion:
We are passionate about transforming the lives of people through health and fitness.
What drives our economic engine:
Our partners' growth drives our economic engine, and by developing a world-class software solution that increases their effectiveness, efficiency and profitability we will continue to share in their future success.